http://www.jeffwoodruff.net

Web Design

A fresh website is a great tool for small businesses looking to increase their presence online. Potential clients should have a fast and reliable way of getting all the information they need about your company. Your professional and dynamic new website will give your visitors a lasting impression, and give you the advantage over competitors. Using my process of discovery, information architecture, visual conception, development and internet marketing, I will provide you with a strong web presence and attractive design to connect you to your audience. My ultimate goal is to help your company stand out above the rest.

Web Development

Once a design style is chosen and refined, page layouts will be developed and optimized for major sections of the website. This includes creating the HTML templates and style sheets to ensure consistency across the entire website, optimization of graphics for fast loading (without compromising quality), development of a pages, and additional secondary functionality. I develop all website adhering to standards compliant coding using XHTML and CSS to build website pages that are accessible, viewable in modern browsers, and search engine friendly. I’ve coded numbers of custom solutions for clients who want interactive, functional and dynamic content. I program nearly all of my websites using PHP to allow for custom scripting and easy integration with databases using MySQL.

Redesigns

Businesses are constantly changing and it is important for your website to grow and change as well. Keeping your message and your content fresh keeps your visitors engaged. Web sites are not created in stone. They can be changed, enhanced, and redesigned in order to meet the needs of your business. Many businesses start off with a limited budget and create their own small site, but once they start generating revenue they need to upgrade that site in order to continue to attract new customers. Other companies decide to add interactivity or multimedia elements to their existing site. While others just feel it’s time for a new online look for their business. No matter why you are seeking a web design alteration, I can help you. You don’t need to start completely over, I can transform your existing pages into a functional, effective site that meets your needs, presents a professional image, and serves as the foundation for your company’s rejuvenated web presence.

Internet Marketing

A good-looking, user friendly, informative website for your customers is only half the battle. The ability for prospective customers to find your site is the first challenge. A strategic Internet presence can give you a distinct advantage over your competition by increasing relevant traffic, enhancing brand recognition, and delivering results. This is all achieved by marketing your website using proven development techniques to ensure your website is structured for optimal search engine effectiveness.

Website Maintenance

It takes more than launching a great website to exceed your business goals and fully optimize your investment in online marketing. As your business evolves, so must your website. Keeping your content fresh keeps your visitors engaged. Website maintenance is vital to effectively communicating your brand and providing the best possible user experience.

I can tailor one of the following maintenance solutions to fit your personal / organizational needs:

• Website Maintenance Contracts are best suited for websites that require sophisticated or frequent updates. This solution includes an allotted amount of time each month for a predetermined level of service dedicated to updating content and website maintenance.
• On-Call Website Maintenance works best for websites that need updating on an infrequent basis. As updates to your website are needed, I will work with you to ensure that your website updates are made professionally and in a timely fashion.

Website Statistics & Analytics

After a website has been published to the web, you will be provided with in depth statistical analysis showing all the trends and the number of visitors. You can see how people are finding your site and what keywords / phrases people are using to find your site. This information will be available to you in real-time through an online Google analytics login.

If your website has an ecommerce section, I can also set up goal and/or event tracking which will allow you to track purchases made from your website. This information will help you identify trends to help improve your selling techniques and online marketing strategy over time.
To learn more about Google Analytics and the value it can provide to you, please check out the feature overview at: Google Analytics Overview