My Web design and development process is essentially a loosely based outline of the steps needed to be taken from start to finish in order to complete a typical Web design project. It divides and categorizes the work and then breaks these high-level sections into tasks and resources that can be used as a road map for each project.


No matter what the scope of your project entails, I first like to create a dialog with you to understand your specific business or industry specific requirements, process, image and overall vision. This comprehensive knowledge learned from the discovery phase will be leveraged to formulate an Internet strategy most appropriate in supporting your business model, strategy and online identity.

Information Architecture

The core of a good websites user interface and design is effective information architecture and navigation. To structure your websites content correctly, it is vital to clearly define what elements you want in your design structure and the goals of each element. I’ll work with you to consult on best practices and draw on your expertise of your business to determine what your strategy goals should be. With my expertise in developing successful websites, we will be able to create a web development plan to best meet your strategy goals. By breaking down and grouping information, matching the site to the expectation of your customers use, and adhering to design consistency, I’ll create a structure and navigation that showcases your content in a seamless and easy-to-use manner for experienced and novice users alike.

Visual Conception

With an understanding of the websites goals defined, as well as the information architecture, the next step in the process is to focus on the creative process and user interface design such as

  • Unique homepage design concepts, including visual mock-ups and iterations
  • Secondary level page design concepts
  • Overall look and feel

Once a design style is chosen and refined, page layouts will be developed and optimized for major sections of the website. This includes creating the HTML templates, creating CSS (cascading style sheets) to maintain style consistency across the entire website, optimizing the graphics for fast loading (without compromising quality), development of a pages and any additional functionality.

Site Launch

The purpose of the launch phase is to prepare the website for public viewing. This requires final polishing of design elements, deep testing of interactivity and features and, most of all, a consideration of the user experience. An important early step in this phase is to move the website, if need be, to its permanent Web server. Testing in the production environment is important because different servers can have different features and unexpected behavior (e.g. different database host addresses).

Internet Marketing

Having a good-looking website and creating an Internet brand for your company to inform customers of your services is only half the battle. You also have to create the means for prospects to find you and request your business. A strategic Internet presence can give you a distinct advantage over your competition by delivering solid results through enhanced customer exposure. This is achieved by creating a marketing methodology to tune your website using proven development techniques to help ensure that your website is structured for optimal search engine effectiveness.